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So many exciting things happen in the world of sponsorship, PR, communication and events on a daily basis! We screen the most important things for you in our blog! Our expert know how for free! For your success!

Why sponsors of small teams have to active themselves 17.11.2014

Unlike big sports clubs, small regional teams usually have no direkt contact person for sponsoring partners. If you as a sponsor have any special requests, they might remain ignored or are moved due to lack of time.Therefore you should become active yourself. Get in contact with your partner, instead of waiting until someone from the club will contact you.

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The 10 most important contents of a sponsorship contract 03.11.2014

You have found a suitable partner who gives more prominence to your brand and company and attracts new target groups? Excellent. Then, the challenge now is to develop an appropriate contract, which defines rights and obligations of both parties.

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Do good and talk about it: How to show your regional commitment by sponsorship 20.10.2014

As an entrepreneur you go your own way and you offer product and service solutions for the problems of your customers. But with your company location you also have numerous obligations.

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How to reach sales goals by sponsoring 13.10.2014

The aim behind your sponsorship is to promote your business and your brand and to reach a broader target group through media or highly-frequented events. So far so good. However, your sponsorship will be even more efficient, if you integrate your sales goals into the project.

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How to improve your brand image using sponsorship 06.10.2014

BMW does ist, Mini does it, Mercedes does it. Adidas anyway and Commerzbank too. Many large companies invest millions of dollars to sponsor sport events. Why do they do that? In particular to strengthen their corporate image. Commerzbank in example gained more than 20% new customers due to the victory of the German National Football Team at the World Cup and its related cross promotion activities.

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What you can expect from your sponsored property 29.09.2014

There are many advantages when it comes to sponsorship, such as image transfer of emotional sports events to less emotional products, corporate social responsibility, increased brand awareness and access to new target groups through the cooperation with a club or event. Sponsorship is a great solution for many marketing challenges.

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10 ideas for exciting content that sells in an elegant way! 17.03.2014

The secret of
• websites ranking up front at Google
• Facebook sites with growing follower figures and
• newsletters with a high opening rate
is of course: exciting content delivering value!

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Sponsorship Activation: How Coke used the Olympic Games 06.03.2014

Like many other Olympic sponsors, Coca Cola as the Olympic’s Official Soft Drink, activates its sponsorship not as comprehensive as it did with previous games. The primary focus is lying on the in-country activation.

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How Hugo Boss links sponsorship into the Point of Sale 05.03.2014

With its design competition ‘Dress me for the finale’ to mark the 30th anniversary of its partnership, fashion brand Hugo Boss and Formula One race team McLaren demonstrate how sponsorship can be linked effectively and measurably to the point of sale and how brand marketing can be connected to the entire retail chain.

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Building brands through social media: LinkedIn opens Influencer Platform 05.03.2014

For everyone interested in expanding his international contacts and selling more around the world, this is good news: LinkedIn opens its ‚Influencer Publishing Platform‘ step by step to all members.

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